NatWest Accelerator Case Study
"Jim hosted great conversations with some of our Accelerator community, produced dynamic and engaging video podcast episodes which really lived up to our brand principals and guidelines, and the shows were hosted on NatWest Accelerator App with some terrific feedback.
It was great that Jim was able to promote these too via his own channels and gained a lot of positive engagement. Our sponsored shows with The UnNoticed Entrepreneur met our expectations – Jim was a real pleasure to work with."
Darren Pirie
Head of Accelerator & Partnerships | NatWest Group Accelerator Team
Head of Accelerator & Partnerships | NatWest Group Accelerator Team
42,564
Total Reach
Across all channels in 2 months
11,700
YouTube Views
From playlist engagement
5,548
LinkedIn Views
From posts and trailers
532
App Engagement
Desktop and mobile views
Jim James partnered with NatWest Accelerator to produce three dynamic video podcast episodes featuring their community members. The project ran from May to June 2025, delivering engaging content that aligned with NatWest's brand principles and generated significant positive engagement across multiple platforms.
Assets Created & Distribution
Content Deliverables
- 3 audio podcasts
- 3 full-length videos
- 3x4 posts on LinkedIn
- 3x4 short-form videos
- 3 articles
All content filmed on-site at NatWest Bristol in one day.
Distribution Channels
- NatWest desktop and mobile app with embedded videos
- Spotify, Apple Podcasts with branded episode covers
- YouTube playlist with full episodes
- LinkedIn with trailers linking to full shows
Guest posting and reposting on LinkedIn amplified reach, with entrepreneurs sharing their episodes across their networks, creating organic engagement and extending the campaign's impact beyond initial distribution channels.